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UK Post Office Uses Vine To Promote Holiday Specials
As part of its "All Wrapped Up" campaign, the Post Office is crowdsourcing Vine videos, asking users to "pass the parcel" from left to right.
The London Post Office is getting festive this holiday season. Partnering with Mindshare UK and Vidsy, the Post Office is engaging in a bit of crowdsourcing and asking the Vidsy community to create “Pass the Parcel” Vines which will show parcels being passed from the left side of the screen to the right.
Even Ariana Grande (and her freaky Victoria’s Secret Fashion Show cringe face) got in on the action:
At the end of the campaign, which aims to call attention to the Post Office’s “bigger” small package size, longer hours and guaranteed next-day-delivery, the Post Office will reveal what’s #AllWrappedUp in the parcel.
Along with the crowdsourced Vidsy effort, a series of videos on the Post Office Twitter feed highlight the Post Office’s holiday offerings. Be sure to make note of Downton Abbey’s Mr. Carson in the first ad:
The video series also includes Christmas Tip of the Week videos:
All the campaign elements are affixed to the hashtag #AllWrappedUp.
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