The Information Commissioner’s Office in the UK has set a deadline of September 20, 2013 for Google to amend the policy to make it easier for consumers to understand how Google will use their data.
The ICO’s statement was released yesterday, and the ICO president said:
In particular, we believe that the updated policy does not provide sufficient information to enable UK users of Google’s services to understand how their data will be used across all of the company’s products.
- Google’s Privacy Director, Alma Whitten, Leaving On July 1st
- EU Takes 10 Days To Question Google Privacy Change; After Two Months, Finally Looks At Microsoft’s
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Discover what's up in the business of marketing each Friday.