UnBufflievable: Social Sharing & Analytics Tool Buffer Reaches One Million Users

Yesterday, social sharing and analytics tool Buffer announced a major milestone — one million users. Buffer has been at the forefront of social sharing innovation as they now integrate with all major social networks and have integrated with other popular services like FollowerWonk.

Buffer got their start back in Fall of 2010 when Joel Gascoige and Leo Widrich started the company in Birmingham, UK. In May 2011 the Buffer team quit their day jobs and went all-in full time on Buffer. A few months later the company moved to San Francisco and kept the momentum going. They secured investment and built the team up to 10 people.

To date there have been over 87 million posts shared and the Buffer accounts tie in 1,266,722 total social accounts. While Buffer has a free model, they now have 16,204 paying customers for $2,071,884. Here’s a look at a graphic that they created around the event:


From a marketing angle, don’t overlook the Digg plugin that Buffer has created. The simple tool allows users to not only instantly share posts, but also for the 1,000,000 users to add directly to their Buffer account.

Congrats to Buffer; keep the innovation coming!


Related Topics: Channel: Social Media Marketing | Marketing Tools: Social Media


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!