• http://www.facebook.com/people/Kelly-Stewart/614622472 Kelly Stewart

    Nice article, Courtney. Campaign variables are so easy to set up but many marketers seem to be scared of them or don’t want to take the time to think ahead. Inevitably, down the road the boss or client asks “how did ‘Campaign A’ perform across all channels?” and you’re stuck pulling it all together manually in Excel. Been there. Don’t want to visit there again.

  • http://twitter.com/RavenCourts Courtney Seiter

    Thanks, Kelly. I agree! It can take a little time, but it’s well worth it to know your results. I think the hardest part is planning for a consistent, sustained effort with them. Once you’ve done that, it’s pretty easy!

  • Anonymous

    Courtney, thank you so much for the post. I read up on the URL building tool a few days about and went ahead and built links. The only thing that the article I was reading failed to mention was where to ‘analyse the variables’. That made their post pretty much useless (in my mind) because it missed out on a crucial step/process. Thanks for detailing how to find this information.  

  • Laila Sauer


  • Laila Sauer


  • http://twitter.com/RavenCourts Courtney Seiter

    Very happy to help! Yeah, that last step is pretty important. :)

  • http://www.appointmentsetting.com/ simonswills

    I used to hand code my marketing factors into the URLs, now I can just do that from certain specific tools. I will to introduce it later.

  • http://twitter.com/Winooski Winooski

    Nice intro to campaign variables. Just an addendum: Don’t forget to have your landing page (indeed, probably every single page on the destination site) use the canonical link tag ( http://searchengineland.com/canonical-tag-16537 ). That way any social media link will keep building link popularity for its landing page in the “eyes” of search engines. E.g., instead of looking like,…


    …, if the canonical link tag is set up correctly as,…

    <link rel=”canonical” href=”http://www.example.com/awesome-content-page.html”/>

    …, then the search engines will increase the link popularity value for the canonical URL of the landing page:

    http://www.example.com/ awesome-content-page.html

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    looks so cool

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  • http://twitter.com/RavenCourts Courtney Seiter

    Very helpful tip! Canonicalization is super important. And fun to spell! ;)