• Pat Grady

    “It is the equivalent of flying from San Francisco to New York City and
    giving the taxi ride from the airport to the hotel 100 percent credit
    for getting you to midtown Manhattan.”

    More on “Doorman Attribution”:
    http://www.accelerationpartners.com/Top-Brands-Ensure-Affiliate-Revenue-Is-Incremental

  • Robert Barrows

    The best way to measure the effectiveness of any kind of advertising is with some advertising math called “The Barrows Popularity Factor.” It shows you how you can actually QUANTIFY the relationship between your advertising and sales and it can help your company make a lot more money. Plus, the math is extremely easy to use and all of the calculations can be done by one person, in moments, with just a simple calculator. You can read all about it in a booklet called “The Barrows Popularity Factor.”