Get the most important digital marketing news each day.
UNILAD & The LAD Bible are the most-watched video makers for 8 straight months
According to Tubular Labs' top 10 video creator list, Unilad and The LAD Bible show no signs of slowing down since taking the lead in July 2016.
UNILAD and The LAD Bible are on a tear, ranking in the top two positions on Tubular Labs list of the top 10 video creators for eight consecutive months now. In February, UNILAD ranked No. 1 with 3.1 billion views, while The LAD Bible followed closely behind at No. 2 with 3 billion views.
UNILAD and The LAD Bible have ranked No. 1 and No. 2 respectively every month since last July, with the exception of December 2016’s top 10 list, when the two video creators switched places and The LAD Bible was No. 1 and UNILAD was No. 2.
Overall, very little about the top 10 rankings has changed since January. Nine of the top 10 creators that made January’s list ranked again last month. CNN, which was at No. 9 in January, dropped off the list in February and was replaced by the NBA.
Top 10 video creators in February 2017
Similar to UNILAD, Red Bull is killing it as the top brand video creator, ranking No. 1 for eight months in a row as well. While down nearly 45 million views from the 321 million views it earned in January, the energy drink still topped the list in February with 275 million views.
Brands new to the list in 2017 included Turbo Tax, Jollibee, Coca-Cola and Apple. All four made the February list, pushing Amazon.com, MyMixtapez, Hasbro and Talking Tom out of the top 10 since their January appearance.
Top 10 video brand creators in February 2017
Ranking the most popular video creators based on total video views across YouTube, Facebook, Vine and Instagram, Tubular Labs reports the top 100 video brands and creators earned a combined 59.5 billion cross-platform views last month.