Union Metrics Adds New Features To Tumblr Analytics Tool & Offers First Time Ever Free Accounts

union metrics logoOriginally released in November 2012, the Union Metrics Tumblr analytics tool has been updated with two new features. Starting today, users can track their blog followers, as well as integrate Google Analytics into the Tumblr analytics dashboard, accessing their blog’s web traffic metrics alongside content engagement performance.

According to the announcement, the new features, “…complement existing detailed interaction and influencer analytics coupled with competitor blog and keyword tracking.”

Union Metrics is also rolling out a new tier to their paid subscription plans, along with offering its first ever free accounts. The new paid subscription is a low-cost option designed for professional bloggers and small businesses, and allows users to monitor up to three Tumblr blogs.

The free Tumblr analytics accounts include follower count tracking, identification of curators and influencers, performance metrics on individual posts, and ongoing analysis of blog tags and post types. Free users will also have access to Union Metrics reblog tree report, a visual graph representing the spread of reblogs.

Union metrics_reblog tree

Tumblr’s product VP Derek Gottfrid commented on the updates from Union Metrics, saying, “From large brands to individual bloggers, we’ve seen a huge desire to be able to measure interaction with their content and this newest version of their offering will allow users to do just that.”

Along with the new features, Union Metrics Tumblr analytics comes with a number of interactive reports that can be exported and include full data archives.

Union metrics_blog summary

Correction: The original publication of this article incorrectly stated that Tumblr data could be integrated into Google Analytics. A Union Metrics spokesperson clarified the error, explaining that Google Analytics can now be integrated into the Union Metrics Tumblr analytics dashboard.  

Related Topics: Analytics | Blogging | Channel: Analytics | Marketing Tools: Analytics | Tumblr | Yahoo

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About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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