Unlike Google’s Strictly Paid Model, Bing Opts For Paid And Free Shopping Formats
Today Bing announced that it will be sunsetting Bing Shopping, the separate product destination that relies on merchant product feeds in Bing Merchant Center. Instead, the company is rolling out Bing Product Search in the next few months.
In addition to the new image Carousel, shown above, Bing Product Search also incorporates Snapshot to display more product details like specs and reviews. An example of Snapshot is shown with the Canon EOS 60 listing above.
Unlike Google, however, Product Search results will include a mix of paid and free formats with Product Ads and a newly introduced feature called Rich Captions. Learn more about the new Rich Captions feature in our article at Search Engine Land, Bing Says Goodbye to Bing Shopping, Hello Product Search With Rich Captions & Product Ads.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
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