Unlike Google’s Strictly Paid Model, Bing Opts For Paid And Free Shopping Formats

Today Bing announced that it will be sunsetting Bing Shopping, the separate product destination that relies on merchant product feeds in Bing Merchant Center. Instead, the company is rolling out Bing Product Search in the next few months.

bing product search resultsIn addition to the new image Carousel, shown above, Bing Product Search also incorporates Snapshot to display more product details like specs and reviews. An example of Snapshot is shown with the Canon EOS 60 listing above.

Unlike Google, however, Product Search results will include a mix of paid and free formats with Product Ads and a newly introduced feature called Rich Captions. Learn more about the new Rich Captions feature in our article at Search Engine Land, Bing Says Goodbye to Bing Shopping, Hello Product Search With Rich Captions & Product Ads.

Related Topics: Channel: Retail | Microsoft: Bing

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



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