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“Unpublished Posts” Give Facebook Pages The Ability To Sponsor Posts Without Pushing To Newsfeed
A new Facebook Pages Graph API was released yesterday and a few surprising additions were present. The API now ties in the official scheduled page posts released last month as well as an “unpublished” post that simply won’t show in your timeline. Additionally, the new roles released last month are also addressed for 3rd party tools with page admin permissions in the API.
Unpublished Page Posts
This new feature allows admins to create posts that are not formally published to a timeline and newsfeed, but rather on the right hand side of the page. In the official developer blog post Facebook states that this new format can be used as page posts for sponsorship that aren’t part of a page’s overall story. The article states:
Admins frequently want to create Page posts that they can sponsor. However, these Page posts usually contain information that are relevant to only a segment of the Pages’s audience, e.g., 50% off all women shoes in all the bay area stores. Moreover, these stories don’t contain information that is relevant to the Page’s identity and story, which is characteristic of the content that should be on the Page’s timeline.
These “unpublished posts” can be promoted as sponsored page posts as well. So if we wanted to push a marketing-centric message about the upcoming SMX East show on Marketing Land without sending through our stream. Instead we could add as an unpublished post and then promote it as a sponsored Page post, something that could be very helpful for marketers trying not to upset their fan base.
Page Admin Permissions
This new change will allow the Moderator, Advertiser and Insights Analyst to now use 3rd party tools. Before now the API did not feature the permission roles and the usage of popular apps for lower level admins was not feasible.
For more information see the official post on the Facebook developer blog.