Top 20 Most Shared Super Bowl Ads Of All Time: The Force Is Strong With Volkswagen

unruly_logo-76Video marketing firm Unruly has assembled a list of the top 20 most shared Super Bowl ads of all time.

Volkswagen has the most appearances of any brand on the list. The automobile company took four of the top 20 spots, including the No. 1 ranking for its “The Force” video which generated 5.24 million shares.

Unruly’s data is based on the number of shares each video has received on Twitter, Facebook and within the “blogosphere.” Of the top 20 Super Bowl ads, eight represent the automobile industry. Food and beverage brands earned five spots, divided between Budweiser, Doritos and M&M.

Three of the top 20 videos were movie trailers, with Universal’s “Fast and Furious 6,” “Fast Five,” along with Paramount’s “Star Trek: Into the Darkness” all making the list.

Top 20 Most Shared Super Bowl Ads of All Time

1. Volkswagen 2011 “The Force” (5.24 million shares)

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2. Budweiser 2002 “9/11 Tribute” (3.34 million shares)

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3. Budweiser 2013 “Brotherhood” (2.73 million shares)

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4. Ram Trucks 2013 “Farmer” (1.89 million shares)

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5. Universal 2013 “Fast and Furious 6 Trailer – Big Game Spot” (1.51 million shares views)

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6. Chevrolet 2012 “OK Go – Needing/Getting” (1.25 million shares views)

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7. Volkswagen 2012 “The Bark Side” (901,401 shares)

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8. Universal 2011″Fast Five Trailer” (888,686 shares)

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9. Paramount 2013 “Star Trek Into the Darkness Trailer” (707,457 shares)

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10. M&M 2012 “Sexy and I Know It” (545,601 shares)

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11. Samsung 2012 “The Next Big Thing Is Already Here” (499,091 shares)

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12. Chrysler 2011 “Eminem Super Bowl Ad” (449,541 shares)

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13. Reebok 2003 “Terry Tate Office Linebacker” (421,553 shares)

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14. Volkswagen 2013 “Get In. Get Happy.” (372,460 shares)

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15. Volkswagen 2012 “The Dog Strikes Back” (321,701 shares)

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16. Best Buy 2011 “Justin Bieber and Ozzy Osbourne” (261,667)

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17. Jeep 2013 “Whole Again” (241,442 shares, views)

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18. Universal 2011 “Cowboys & Aliens” (229,808 shares)

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19. Doritos 2013 “Goat 4 Sale” (215,550 shares)

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20. Doritos 2011 “Best Part” (214,962 shares)

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Related Topics: Channel: Video | Super Bowl | Top News | Video


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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