Up Close: Tweeting Hashtags To Buy Things On Twitter With American Express

American Express is making it possible to buy thing with a tweet today. How does that work! Come along, as I walk you though the process.

Sync Your Card

The first step is to visit the Amex Sync site, where you link your card to your Twitter account. You can also link it to your Facebook and Foursquare accounts if you want to get special offers, but you can’t buy from those social media sites in the way you can with Twitter:

Sync - American Express

After you connect your account, you’ll get to a new page where you enter your credit card details. Unique for Twitter, you’ll enter your billing address if you want to actually shop:

twitter + AMEX

After that, you’ll get a confirmation screen:

twitter + AMEX-1

Finding The Offers

The confirmation screen then dumps you over to the favorites list for the American Express twitter account:

American Express favorites

The favorites lists seems to be where Amex is going to list offers, in case people miss the original tweet.

Making A Purchase

Ready to buy? Unfortunately, the Amex Sync site never provides any instructions on how to do this (though after you sign-up, you will get emailed instructions). If you follow American Express on Twitter, then you might spot a helpful video that explains how the process works:

YouTube Preview Image

That’s something you’d think would be on the Amex Sync site itself.

But the instructions are technically contained within each offer. You tweet the hashtag associated with an offer to start the purchase. For example, I saw this offer from Xbox that came up:

By tweeting #buyxboxcontroller, I was able to get a controller for $29.99 (versus around $36 they currently sell for on Amazon).

Confirming Your Purchase

I tweeted to buy offer. I did it by starting my tweet as a reply to @Xbox and then adding the hashtag, so that I wasn’t flooding all my followers with my order. If you start a tweet with someone’s account, that’s a “reply,” and it’s only seen by you, the person you’re replying to and people who follow both of you.

You can see my order tweet below. After I did that, I got a reply on Twitter back from Amex telling me to confirm my order:

Twitter _ dannysullivan_ @xbox #BuyXboxController

I followed those instructions to confirm my purchase with another tweet, and that gave me another tweet back from Amex confirming my confirmation:

Twitter _ dannysullivan_ @xbox #ConfirmXboxController

Email Confirmation

After that, an email confirmation of my order arrived:


Overall, it was pretty easy. Assuming my controller does arrive, that was pretty painless shopping. And if there are better offers, sure, I could see myself shopping this way.

Related Topics: Channel: Social Media Marketing | Features & Analysis | Top News | Twitter


About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • wheineman

    I cannot wait until the first sync’d account gets hacked!

  • keaner

    yeah gotta be honest, this is stupid.

  • monviel

    This is not really recommended.

  • http://twitter.com/HilBill778 Hilary Lawson

    So quick question – you have to be on the amex sync twitter feed to get the deals? The deals don’t show up in your personal twitter feed?

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