Up Close With The New Google+ Related Hashtags

The new look for Google+ is rolling out now, and with it, the new “related hashtags.” These allow you to see other posts that are related to the one you’re reading, if that post uses a hashtag.

The New Hashtag Tab

For example, consider this:

In this post, it made use of the #io13 hashtag. With today’s design update, that hashtag in turn is now used in a new tab along the top right of the post.

Related Posts

If you click on that hashtag button, a new related area appears above the post box, while the post itself “flips” to show the first related post. You can continue to flip through more related posts.

Related Hashtags

Sometimes, you’ll also see related hashtags, allowing you to explore other subjects:

Multiple Hashtags

Post that contain more than one hashtag get more than one hashtag button, though only one will show (which is selected isn’t clear):

If you hover, you can click to select another hashtag:

Our earlier story,

Google+ Stream Gets Fresh New Look & Automatically-Added Hashtags At Google I/O, and Google’s post today explain more about how Google automatically determines how to associate some posts with hashtags, even if they don’t use them.

Related Topics: Channel: Social Media Marketing | Features & Analysis | Google: Google+

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About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • Dean R Black

    Thanks for the update Danny Sullivan. I am hosting a webinar tonight on Google Plus and doing some last minute research since Google changed the layout today …I like what I see so far…

  • Steve Baxter

    Hashtags on Twitter and now on G+ too. We’re bound to get different hashtags for the same concepts – but we get that already on Twitter. Although a hashtag can no longer be said to direct people to a single place (Twitter), I think we’ll see positive results.

  • http://myindigolives.wordpress.com/ Ellie K

    Google+ has had hash tags for at least a year, using the “#” just like Twitter. It was a user’s decision whether or not to use them. If you wanted to prefix a word with a hash tag, there would be a list of hash tag’s that would be displayed like a hover-over. This is different.

    Despite my querulous tone, I think that you are correct, specifically, that there will be different hash tags assigned to the same concepts. I don’t know if human-assigned hash tag’s are any less likely to do that, but, this seems excessive. Hash tags provide a means of further indexing Google+ user content, which Google already has total access to, it being on Google+!

  • http://twitter.com/MKTG_FREE_TRNG Tom Coleman

    Love #hashtags wherever they can be used. Just helps to get the related msg out to those interested in the subject. Thanks Danny.

  • GM

    Guys, what about the ability for a disgruntled consumer to say for example, “F-U, #Walmart” and inject such into their page? I do not think this feature is currently “Brand safe” and expect to see such written about it.

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