Kick off each Monday with the best news and ideas in social media.
Up Close With Twitter’s New Home Page & Topic Area
Twitter is experimenting with more welcoming pages for the 500 million logged out users with visit the site every month.
Twitter’s efforts to improve its welcome mat for people who aren’t signed into Twitter continue, but they continue to be mostly under wraps.
Twitter has been experimenting with a revamped homepage for logged out users since early February, aiming to provide a better on-ramp for the 500 million people who visit Twitter every month without signing in.
Unlike the current homepage (see screen grab above) with its single image and front-and-center sign-in prompt, the experimental homepage displays multiple categories being discussed on the network. Twitter hopes the effort will show the uninitiated what they are missing and entice more of them to join the ranks of its 288 million active users.
Twitter spokesperson confirmed that experiment is continuing and being displayed to a limited number of users. We caught a glimpse this week and it’s definitely still a work in progress. There’s no real connection between the logged out experience and the logged in. A person who hits the page can explore streams, but once he or she signs in, those streams are lost. There’s no way to find them again or follow them.
Presumably, that’s where another Twitter experiment — “Instant Timelines” — would kick in. Instant timelines are meant to give new users a engaging feed immediately after signing up without having to follow anyone.
Here’s a closer look at the homepage experiment:
The Main Logged-Out Homepage
Close Up Of Homepage Top
Tech Blogs & Reporters
If you click through to one of the topics in the left rail, you are presented with a stream of tweets from sources within that topic. This one is from tech blogs and reporters. Note that there’s no indication of what blogs or individual sources are populating the feed.
General News Sources
Here’s how the general news category looks:
And for pop artists:
The search page is very similar to what you see on the advanced search page as a logged-in user, except for the prominent “Get instant updates on” call to action in the upper left:
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.