How To Use Partnerships To Accelerate Your Content Marketing Initiatives

Looking to take your content marketing to the next level? Learn about the benefits of content partnerships from contributor Eric Enge.

Chat with MarTechBot

handshake-partner-deal-agreement-ss-1920

So, your organization has finally decided to invest in content marketing, and you’ve put a great deal of effort into getting your content marketing initiative(s) off the ground. You’re seeing great progress, but you’re wondering if there’s some way to kick it up a notch.

One of the best ways to do this is by partnering with third parties for your content projects.

Why are content marketing partnerships so effective and desirable? There are two main reasons:

  1. Both parties help promote the content. This means exposure to more total people for your content and the potential to garner more links.
  2. Each party gets exposure to the audience of the other party.

My article on Search Engine Land today explores the benefits of content partnerships in depth and discusses how you can get started. Head over there to read more!


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Eric Enge
Contributor
Eric Enge is General Manager of Perficient Digital, a full-service, award-winning digital agency. Previously Eric was the founder and CEO of Stone Temple, also an award-winning digital marketing agency, which was acquired by Perficient in July 2018. He is the lead co-author of The Art of SEO, a 900+ page book that’s known in the industry as “the bible of SEO.” In 2016, Enge was awarded Search Engine Land’s Landy Award for Search Marketer of the Year, and US Search Awards Search Personality of the Year. He is a prolific writer, researcher, teacher and a sought-after keynote speaker and panelist at major industry conferences.

Get the must-read newsletter for marketers.