Word-of-mouth marketing at scale has been one of the Internet’s greatest — and most elusive — allures for brands. Through a new partnership announced today, social rich media platform Moontoast and user-generated video platform VideoGenie are aiming to make it easier for brands to achieve that scale through Facebook.
VideoGenie’s video platform enables easy user-generated video creation and sharing, while Moontoast has developed interactive and transactional Social Rich Media ad units to run in Facebook timelines.
The partnership allows them to merge their offerings and host VideoGenie’s video creation and sharing tool within Moontoast’s Facebook newsfeed ad unit.
The companies don’t have any final screenshots to share yet, but imagine a blending of the companies’ capabilities shown in screenshots here.
Users will see their friends’ video testimonials within their own feeds. They can then share their friends’ videos and record their own video from within the ad unit. “The viewer of the video can also become the star of a commercial for that brand,” says Justin Nassiri, founder and CEO of Video Genie.
Moontoast leverages the Facebook Exchange and their ads API partnerships with SocialCode, Kenshoo, BLiNQ, SHIFT to meet client targeting needs.
Brands will have full moderator controls and be able to approve and reject user submissions. Marketers then select the user submissions they want to promote. Videos can be pushed out to a brand’s website, YouTube, and even banner ads.
Nassiri wouldn’t disclose initial client names, but did say a major automotive brand is among them. Budlight, ShoeDazzle, Levis and UNICEF are among the brands that have worked with VideoGenie to create earned social media campaigns. Moontaost has worked with companies such as Lexus, Intel, Hyundai and was a 2013 Facebook PMD Innovation Competition winner.
The companies plan to launch the first campaign in June.