• RitaPMcAvoy

    lick-to-call tracking, landing-page optimization and in-store Bluetooth-enabled beacons are starting to fill in the gap in conversion paths; but, gaps continue to plague marketers. http://sn.im/28vcf12

  • Crystal Leaver

    Great points in your article. For retail, we know that shoppers are using mobile in-store, and retailers that are smart are taking full advantage of this. Point Inside is working with some of the top retailers and we’ve seen that in-store engagement increases 5x when a shopper uses an app with geo-location technologies.

  • Lynn Baus

    Thanks Crystal, totally agree. I think it’s a strategy that we’ll see continue to mature and grow in the near future. There’s just too much opportunity to ignore.