Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today.
VIDEO: HubSpot’s Dharmesh Shah, The Engineer Who Hacked Marketing, Chats At MarTech
Now poised for a $100 million IPO, HubSpot’s co-founder and Chief Technology Officer, Dharmesh Shah, says the company’s early aha moment came from the success of Shah’s company blog.
Speaking with host Scott Brinker at the inaugural MarTech conference in Boston, Shah explains he saw a philosophy shift in how marketing was evolving. His blog took off, he says, because of SEO, social, email and other tactics the company has since dubbed inbound marketing.
In the fireside chat with Brinker, Shah shares the creation story of HubSpot, similarities he sees between marketing and engineering, why he’s bullish on the marketing technology sector and much more.
The full conversation video is now available on YouTube and embedded below.