VIDEO + SLIDESHOW: Marketing In The Age Of The Internet Of Things

What does the world of marketing look like when we can reference beacons on everything a person touches, passes, buys, uses, and loses? And when you connect not on a screen, but through objects themselves? As your marketing strategy takes shape, consider the changes coming on the horizon with the growth of the Internet of Things.

Presented at SMX Advanced 2014 in Seattle.

Search & Find: Marketing In The Age Of Internet Of Things

Speaker: Erynn Petersen, Executive Director, Outercurve Foundation

Follow along with the presentation slides below:

Related Resources

Related Topics: Channel: Strategy | Internet Marketing Industry: Search Marketing Expo - SMX

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