VIDEO + SLIDESHOW: Marketing In The Age Of The Internet Of Things
What does the world of marketing look like when we can reference beacons on everything a person touches, passes, buys, uses, and loses? And when you connect not on a screen, but through objects themselves? As your marketing strategy takes shape, consider the changes coming on the horizon with the growth of the Internet of Things.
Presented at SMX Advanced 2014 in Seattle.
Search & Find: Marketing In The Age Of Internet Of Things
Speaker: Erynn Petersen, Executive Director, Outercurve Foundation
Follow along with the presentation slides below:
(Some images used under license from Shutterstock.com.)
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