With advances in big data, artificial intelligence and increased metric captures of everything we do in the digital world, business analytics will go through a radical transformation in the next few years. Today, analytics practitioners influence business decision makers. In the future, analysts will own business decision making.
How will this affect the way marketers approach big data?
It’s time to think about business analytics in a brand new way. Watch the keynote presentation, Revolutionizing Decision Making: How The Analyst Will Take Over Business by Natalie Kortum, Director of Analytics and Consumer Insights at Humana. From the Marketing Land Digital Digital Marketing Summit at SMX West 2014.
How The Data Analyst Will Revolutionize Business Decision Making
Speaker: Natalie Kortum, Director of Analytics, Consumer Insights, Humana
Follow along with the presentation slides below:
- The difference between a good and a great analyst.
- How to meet a strategic business need using data.
- Learn how to explain analytics in a non-technical way.
- Earn budget and buy-in to continue analytics investment.
Related Topics: Analytics | Channel: Analytics | Features & Analysis | Internet Marketing Industry: Search Marketing Expo - SMX | Top News