VIDEO + SLIDESHOW: The Display Ad Of The Future

What does the future of online display advertising look like? A landscape very different from today’s, and one that disrupts current advertiser practices and beliefs.

Ads will evolve from interruptions in other activities to voluntary views that users seek out. Ads will be more interactive, and beautiful. Ads will be connected across devices and time, and thanks to better retargeting, will be more useful to your personal life.

Finally, measurement of ads will be much more complex and accurate, allowing advertisers to even more precisely tune messages to individuals — at scale. Learn how to prepare for this exciting new world of display ads like you’ve never seen before.

The presentation below is from the Marketing Land Digital Marketing Summit at SMX West 2014.

The Display Ad of the Future: It’s All About You

Speaker: Tim Mayer, Chief Marketing Officer, trueffect

Follow along with the presentation slides below:

Related Resources:

Related Topics: Channel: Display Advertising | Display Advertising | Internet Marketing Industry: Search Marketing Expo - SMX

Sponsored


About The Author: is a news and information site covering internet marketing, marketing issues and the online marketing industry. Special site announcements and occasional sponsor messages are posted by Marketing Land.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!