The internet has empowered prospects to bypass advertising and sales pitches. Giving people engaging content has become the first step in 21st century marketing. That means smarter companies will adopt a media-first business strategy, regardless of their business model or market.
What are the ingredients of creating engaging content? What changes does your organization need make to succeed with a media-first business strategy?
Watch the keynote presentation, From Content Marketing to Media Company by Brian Clark, Founder & CEO of Copyblogger Media. From the Marketing Land Digital Marketing Summit at SMX West 2014.
From Content Marketing To Media Company
Speaker: Brian Clark, CEO of Copyblogger Media
Follow along with the presentation slides below:
- Why a media-first approach to marketing works.
- Learn to consider the audience first, then create content.
- Think about your online marketing as entertaining, engaging and educational content.