VIDEO + SLIDESHOW: From Content Marketing To Media Company

The internet has empowered prospects to bypass advertising and sales pitches. Giving people engaging content has become the first step in 21st century marketing. That means smarter companies will adopt a media-first business strategy, regardless of their business model or market.

What are the ingredients of creating engaging content? What changes does your organization need make to succeed with a media-first business strategy?

Watch the keynote presentation, From Content Marketing to Media Company by Brian Clark, Founder & CEO of Copyblogger Media. From the Marketing Land Digital Marketing Summit at SMX West 2014.

From Content Marketing To Media Company

Speaker: Brian Clark, CEO of Copyblogger Media

Follow along with the presentation slides below:

Key Takeaways

  • Why a media-first approach to marketing works.
  • Learn to consider the audience first, then create content
  • Think about your online marketing as entertaining, engaging and educational content.

Related Resources

Related Topics: Channel: Content Marketing | Content Marketing | Features & Analysis | Internet Marketing Industry: Search Marketing Expo - SMX

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  • AlejandroPEaster

    What are the ingredients of creating engaging content? What changes does your organization need make to succeed with a media-first business strategy? http://qr.net/uqAg

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