VIDEO + SLIDESHOW: The Future Of A Brand
Today’s marketers are expected to understand what makes a beautiful brand, how to build one, and grow brand loyalty. Tomorrow’s consumers do not want to buy “products.” They want to buy experiences from brilliant brands.
What does that mean for our everyday roles as marketing practitioners? It’s time to rethink your brand marketing strategies to make sure you’re building a brand that consumers can and will love.
Presented at the Search Engine Land Summit at SMX Advanced 2014.
Speaker: Joanna Lord, CMO at
Follow along with the presentation slides below:
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
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