Most people don’t know the true definition of virality, how to measure it or how to recognize it. Getting a piece of content to “go viral” does NOT simply equate to getting lots of page views on that piece. Content aggregator Upworthy’s mission is to “spread meaningful content far and wide” but that success doesn’t just ‘happen’ without a content promotion strategy.
In this presentation, Upworthy’s Editorial Director explains the main components of virality, providing a formula for how to optimize your content and the simple math for how to measure viral success.
From the Marketing Land Digital Marketing Summit at SMX West 2014.
Why “Going Viral” Means More Than Getting Pageviews
Speaker: Sara Critchfield – Editorial Director, Upworthy
Follow along with the presentation slides below: