VIDEO + SLIDESHOW: Why Marketing Automation Does Not Equal A Strategy
The promise of marketing automation and marketing technology is “to do a lot with a little effort.” It helps you become more efficient, measure better and provides a solid conduit to your customers. It also allows you to connect with new customers in ways you never thought possible.
What marketing automation will never build is your business strategy.
A good product, a solid mission and balanced approach to your marketplace along with some good old fashioned elbow grease is the only thing that will help you move ahead of the pack. Motivity Marketing founder and MarketingLand.com columnist Kevin Ryan will take you through a guided tour of making inspiration and perspiration come together to make something wonderful happen.
Presented at the Search Engine Land Summit at SMX Advanced 2014.
Why Marketing Automation Does Not Equal Strategy
Speaker: Kevin Ryan, CEO, Motivity Marketing
Follow along with the presentation slides below:
- Read articles by Kevin Ryan about search marketing
- Read our related Marketing Strategy How To Guides
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
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