Search engine optimization has been in a state of constant flux since birth. While many of the trends and changes have received broad attention in the field, others have gone quietly unnoticed. The tactics that work, the KPIs that matter, the way searchers search, and who is practicing SEO has subtly changed not with a bang, but with a whimper.
Watch the keynote presentation, The SEO Revolution Will Not Be Televised given by Rand Fishkin at Marketing Land’s Digital Marketing Summit, as he explores the quiet revolution of SEO and how it will impact marketers in 2014.
The SEO Revolution Will Not Be Televised
Speaker: Rand Fishkin, Wizard of Moz
Follow along with the presentation slides below:
- Diversity of search results is more significant now.
- Early adopters of new channels and tactics will earn biggest returns.
- If you aren’t building a strong brand, you will struggle with effective search marketing.