2013 was a year of big changes for search marketers, from the launch of Google’s Enhanced Campaigns and PLAs, to new cross-channel retargeting options, advances in real-time bidding and new ad formats.
Paid search is still the most effective and measurable digital ad medium, and in 2014, it will become more closely linked with display, mobile and social, and with offline marketing tactics. The coming year will see Big Data transform paid search, enabling advanced audience-based targeting for the first time.
Below, watch the keynote presentation Looking Forward: What’s Next For Paid Search Marketing in 2014? by Wister Walcott, co-founder of Marin Software, from the Marketing Land Digital Marketing Summit at SMX West 2014.
Looking Forward: What’s Next For Paid Search Marketing in 2014?
Speaker: Wister Walcott, Co-founder and EVP, Products and Platform, Marin Software
Follow along with the presentation slides below: