Online video has become synonymous with YouTube, but IAC wants people to know its own video property, Vimeo, is doing pretty well, too.
IAC revealed yesterday that Vimeo has passed the 100 million user plateau. For the sake of comparison, that puts it about one-tenth of YouTube’s size. Google says YouTube sees more than a billion unique users each month.
On the financial front, IAC told Reuters that Vimeo has about 400,000 paying subscribers and took in about $40 million in revenue over the past year. The company hopes to grow those numbers.
Vimeo CEO Kerry Trainor tells Reuters, “We have begun to turn our attention to how do we build a business around the viewers.”
The company makes money by offering several levels of video hosting via its Vimeo Plus, Vimeo Pro and Business Hosting plans.