Vimeo Reports 100 Million Users & 400K Paying Subscribers

vimeo-icon-logoOnline video has become synonymous with YouTube, but IAC wants people to know its own video property, Vimeo, is doing pretty well, too.

IAC revealed yesterday that Vimeo has passed the 100 million user plateau. For the sake of comparison, that puts it about one-tenth of YouTube’s size. Google says YouTube sees more than a billion unique users each month.

On the financial front, IAC told Reuters that Vimeo has about 400,000 paying subscribers and took in about $40 million in revenue over the past year. The company hopes to grow those numbers.

Vimeo CEO Kerry Trainor tells Reuters, “We have begun to turn our attention to how do we build a business around the viewers.”

The company makes money by offering several levels of video hosting via its Vimeo Plus, Vimeo Pro and Business Hosting plans.

Related Topics: Channel: Video | Statistics: Popularity & Usage | Video

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • prokoudine

    Doesn’t say anything about revenue from video on demand service, though.

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