Vine Adds Private Messaging To Vine Friends And Other Contacts


Vine, Twitter’s six-second video sharing app, added the ability to send private messages today:

From Vine’s early days, we recognized that there was a growing desire and need for private messaging on Vine. We’ve watched the community come up with some clever ways to send videos to their friends as we’ve been working on this solution. Now you can privately send Vine videos and text messages to your friends. You can even send videos to anyone in your address book, even if they aren’t on Vine.

With the update, available on iOS 6+ and Android 4.0+ devices, Vine pushes further into Snapchat’s territory and catches up with Instagram, which introduced its private Instagram Direct feature in December.

Private Vine messages, “VMs,” can be sent to one or multiple people. The conversations created are one-to-one, meaning if you send a video to seven friends you will create seven separate conversations. Also your message inbox is divided into two sections, Friends (people you know) and Other (people outside your network). If you want to block messages from outside your network, you can do that.

As TechCrunch notes in a very good overview of the new feature, any entity can send private messages to individuals, including brands and marketers.

No doubt some will experiment. The question is how users will react.

Related Topics: Channel: Social Media Marketing | Social Media Marketing | Twitter | Twitter: Vine | Video


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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  • Brent Jones

    I kind of feel like Vine is just about the last social network where Direct Messages would be a good idea. lol

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