Vine Analytics Already? Yep. And Free, Too

Feb 14, 2013 at 7:11pm ET by Matt McGee

If you’re one of those super-early adopters of Vine, there’s already a way to get a basic snapshot of how your six-second videos are performing.

The folks at Simply Measured have launched a simple Vine statistics report that brands or individuals can use. The service is basically free; it only costs you a tweet announcing that you’re using the tool.

Once the report is ready, you’ll be able to see a variety of stats related to engagement for your Vine videos shared during the previous seven days. (Perhaps a paid version will go back further?) The tool includes data such as:

Total Engagement (i.e., the number of retweets and replies to your videos)
Unique People (that engaged with your videos)
Potential Reach and Impressions
who engaged with your videos, plus their location, Klout score and general profile info
comparison data between your Vine videos and other media that you’ve shared on Twitter, like YouTube or Vimeo videos, Instagram or Path photos and more
which Vine videos saw the most engagement

I’ve only tweeted a couple Vine videos in the past week, so my data doesn’t look like much. But you can imagine an active brand getting some value out of the data.

vine-analytics-full

The report only measures Vine videos that you’ve shared on Twitter. And the tool is currently limited to accounts with 100,000 Twitter followers or less.

Vine has only been in the spotlight for a few weeks, since Twitter bought and launched it on January 24th. But several brands are already starting to use it; I’ve just recently started following major brands like ESPN, YouTube and both the Seattle Seahawks and Seattle Mariners, as well as smaller companies like Pink Cake Shop — a company I profiled several years ago on Search Engine Land for being ahead of the curve when it comes to online marketing.

About The Author: Matt McGee is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the US. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog. See more articles by Matt McGee

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http://www.maximumferrari.com edkuryluk

I recently noticed Taco Bell and Volkswagen on Vine promoting upcoming products. Although each has only one video up, both lack that “Agency produced” quality, which is refreshing. That will likely change as Vine gets more traction, after all VW has just 242 followers.
Matt McGee

I agree, Ed – the lack of production is a benefit in these videos. Much more real and interesting.