Vine Analytics Already? Yep. And Free, Too

vine-iconIf you’re one of those super-early adopters of Vine, there’s already a way to get a basic snapshot of how your six-second videos are performing.

The folks at Simply Measured have launched a simple Vine statistics report that brands or individuals can use. The service is basically free; it only costs you a tweet announcing that you’re using the tool.

Once the report is ready, you’ll be able to see a variety of stats related to engagement for your Vine videos shared during the previous seven days. (Perhaps a paid version will go back further?) The tool includes data such as:

  • Total Engagement (i.e., the number of retweets and replies to your videos)
  • Unique People (that engaged with your videos)
  • Potential Reach and Impressions
  • who engaged with your videos, plus their location, Klout score and general profile info
  • comparison data between your Vine videos and other media that you’ve shared on Twitter, like YouTube or Vimeo videos, Instagram or Path photos and more
  • which Vine videos saw the most engagement

I’ve only tweeted a couple Vine videos in the past week, so my data doesn’t look like much. But you can imagine an active brand getting some value out of the data.

vine-analytics-full

The report only measures Vine videos that you’ve shared on Twitter. And the tool is currently limited to accounts with 100,000 Twitter followers or less.

Vine has only been in the spotlight for a few weeks, since Twitter bought and launched it on January 24th. But several brands are already starting to use it; I’ve just recently started following major brands like ESPN, YouTube and both the Seattle Seahawks and Seattle Mariners, as well as smaller companies like Pink Cake Shop — a company I profiled several years ago on Search Engine Land for being ahead of the curve when it comes to online marketing.

Related Topics: Analytics | Channel: Video | Marketing Tools: Analytics | Social Media Marketing | Top News | Twitter: Vine

Sponsored


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • http://www.maximumferrari.com edkuryluk

    I recently noticed Taco Bell and Volkswagen on Vine promoting upcoming products. Although each has only one video up, both lack that “Agency produced” quality, which is refreshing. That will likely change as Vine gets more traction, after all VW has just 242 followers.

  • Matt McGee

    I agree, Ed – the lack of production is a benefit in these videos. Much more real and interesting.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!