Vine Introduces Loop Counts To Show How Many Times A Video Has Been Viewed


Twitter’s six-second video platform Vine was updated today to include “loop counts” to show how many times videos have been viewed on the network.

Loop counts are visible on the desktop version of the site and on updated iOS and Android apps that are being released today. The updated mobile apps also feature a new design, “offering you bigger edge-to-edge videos and a cleaner view of likes and comments,” according a post on Vine’s blog.

Because Vine started compiling loop data on April 3, videos created before that date will display a “+” next to the loop count to show that the actual count is likely higher.

Vine also announced that it has revamped the Activity feed, separating new and older activity and notifying users when their Vines surpass milestones (for example 25 or 100 likes).

Related Topics: Channel: Social Media Marketing | Social Media Marketing | Top News | Twitter | Twitter: Vine


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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  • LukeCarthy

    Unique loops would be a cool metric to add, also.

    For example, 1 user may be responsible for 5 loops out of 30 total loops, another user responsible for 10 loops. The other 15 loops may come from unique visitors.

    30 loops
    17 unique loops

    It would then be a great way to understand how impacting your vine’s are.

    If they’re more interesting, more people are likely to loop your vine several times.

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