This is a welcome move for anyone that uses Vine, but especially for brands that have been successful — or want to be successful — in using the six-second video platform to grow an audience. The profile pages now give anyone an easy way to see all of a brand’s videos in one place, get embed codes and other sharing options, start to follow the brands, etc.
Users can also leave comments on videos right from the profile page. Strangely, commenting still isn’t possible from a video’s post page.
Vine is also adding a new feature called “TV Mode” to the profile pages. A small TV icon in the upper right of the browser window lets users watch all of an account’s videos in sequence and in full-screen mode.
Vine’s blog post says this is the “first step toward bringing you a richer, more enjoyable web experience,” and more improvements are on the way.