Vine Passes Instagram In Total Twitter Shares

vine-instagram-200pxStill not sure about the idea of making and sharing six-second looping videos? Consider this: on Friday there were more Vines shared on Twitter than Instagram photos.

According to Topsy Analytics, there were about 2.37 million links to vine.co shared on Twitter over a 24-hour period as of about 11:30 pm PT Friday night. That’s well ahead of the 2.14 million links to instagram.com that Topsy counted in the same 24 hours.

It’s the first time Vine links have surpassed Instagram links on Twitter. Here’s the Topsy visual: (you can click for a larger version)

vine-instagram-shares

As you can see, Vine almost passed Instagram on Tuesday, June 4th — that’s the day after Twitter released an Android version of Vine. Nick Bilton of the New York Times noticed how close the two were on Thursday.

Vine has become an immediate hit on Android. As of late Friday night, it was the No. 5 free app on the Google Play app charts. It’s also been in the top five on Apple’s App Store for months, and was No. 2 Friday night.

There was a lot of doubt in January when Twitter bought and launched Vine — would anyone want to make videos that are limited to only six seconds? Would anyone watch them?

The answers to those questions are obviously “yes.” Considering the value that surrounds the Instagram brand name, and its longstanding popularity, this is an important milestone for Vine.

Brands are increasingly adopting Vine, too. We featured some of our favorite recent Vines in a new feature yesterday that we’re calling This Week on Vine. Check it out for some creative six-second videos from Samsung, Lowe’s, Target and others.

Related Topics: Channel: Social Media Marketing | Facebook: Instagram | Features & Analysis | Social Media Marketing | Statistics: Popularity & Usage | Top News | Twitter | Twitter: Vine | Video

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://naomirochellegarnice.wordpress.com/ Naomi Garnice

    This is great information. I didn’t know much about Vine before, but now the app download is in progress. Six-second-looping videos don’t sound that great in type, but it is a very intimate and real way of connecting. Thanks for sharing.

  • install_gentoo

    Might just be the cynicism talking, but I’m not exactly shocked that a Twitter-owned service has more shares on Twitter than a service not owned by Twitter.

  • jwwhitt

    I’d like to see a longer timeline of Instagram shares for better context. I wouldn’t be surprised if there has been a steady decline since Instagram began forcing people to visit its site to view images instead of directly in Twitter feed.

  • Matt McGee

    But from the way Topsy describes it, they’re counting how many times a link shows up in tweets. (Not how many times people look at an image or watch a video.) The Instagram link will be in the tweet regardless of whether you can see the photo there or not, right?

  • Steph Parker

    Yeah, I don’t know if this is actually as significant as we’re making it… yet. When the app was released on iOS, we were all like kids on Christmas, playing with our new toy and testing it out. So, there’s probably a lot of that.

    And, since Vine is owned by Twitter, you can view a Vine directly in a tweet. You can’t do so with Instagram (any longer), and more and more people are using Twitter’s native photo functionality vs. cross-posting. I’ll be more inclined to keep an eye on it if it sustains for weeks.

  • jwwhitt

    Right, but my point is that a lot less people (at least me, anyway) are posting instagram links in twitter because of the change.

  • Matt McGee

    Okay, got it – thx for clarifying. Hard to know what might be motivating the behavior changes.

  • http://www.movingfrommetowe.com/ KareAnderson

    … and one day there will be more stitches than vines as people discover the option of quickly adding their words, images and music, via their iPhone to create a short, shareable video https://www.facebook.com/klablab

  • http://blog.tianakai.com/ Tiana Kai

    I’m sure these numbers have a lot to do with the fact that Instagram Twitter cards are null and void. I post many Instagram pictures on Twitter, but I upload it on Twitter rather than share the Instagram link, since I like followers to see my image instantaneously rather than opening an Instagram link… I don’t like the extra step. After writing this… I see @jwwhitt has the same idea! :)

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