Image Search Company Madbits Says It’s Joining Twitter

Moving to build out its image features, Twitter has purchased Madbits according to the visual intelligence company’s website. “Today, after a tremendous year of development and iterations, we are excited to announce that we are joining Twitter,” wrote Madbits co-founders Clément Farabet and Louis-Alexandre Etezad-Heydari. Madbits visual intelligence technology lends itself to image search capabilities. […]

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Moving to build out its image features, Twitter has purchased Madbits according to the visual intelligence company’s website.

“Today, after a tremendous year of development and iterations, we are excited to announce that we are joining Twitter,” wrote Madbits co-founders Clément Farabet and Louis-Alexandre Etezad-Heydari.

Madbits visual intelligence technology lends itself to image search capabilities. The company says its technology, “…automatically understands, organizes and extracts relevant information from raw media.”

From the announcement:

Understanding the content of an image, whether or not there are tags associated with that image, is a complex challenge. We developed our technology based on deep learning, an approach to statistical machine learning that involves stacking simple projects to form powerful hierarchical models of a signal.

Madbits did not disclose any financial details of the deal. The co-founders claimed they prototyped and tested ten different applications during the past year and were preparing to launch publicly.


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About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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