Vocus Rolls Out Social Media Updates To PRWeb, Adding Twitter Cards & Google Author Tags

VocusMarketing solutions provider Vocus has rolled out three new social media updates to their press release distribution service PRWeb, adding Twitter Cards, Google Author tags, and markup language that helps sites like Facebook identify press release headlines, summaries and dates.

In the release announcing the updates, Vocus claims a recent Experian report found the average person spends 27 percent of their time on social media compared to only 3 percent of their time on news sites. With this in mind, the company’s updates are intended to make press releases distributed on PRWeb more relevant in terms of they are consumed via social media networks.

Along with the new markup language, Vocus has added author tags to PRWeb, ensuring releases are automatically attached to the specified Google author profile. The company has also released new Twitter cards, optimizing press releases for the 140-character social media feed:

This enhancement lets companies make additional media available within tweets with a “Show Summary” feature on the Tweet that will display a visual asset and associated content including full headline, and summary of the press release.

“Vocus is focused on maintaining PRWeb as the most social of all the press release services,” said Vocus senior vice president of products You Mon Tsang, “We want to help organizations reach their audience and social is where many spend their time.”

Related Topics: Channel: Social Media Marketing | Facebook: Open Graph | Google: Authorship | Public Relations | Social Media Marketing | Twitter: Cards


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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  • http://www.alexpaps.co.uk/ Alex Paps

    Social is a good way to create a reputation for authors. If the reputation of content authors is transparent, it will make the whole web better.

  • http://jeffzelaya.com/ Jeff Zelaya

    PR and Social are becoming more and more integrated. Glad to see PRWEB taking a big step in that direction with the Google Authorship and twitter card update.

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