Wait A Minute. Facebook Is Still A Big Hit Among Teens

It’s an idea with staying power: Teens are abandoning Facebook, moving on to messaging apps, and leaving the social network to their less-cool elders.

The notion picked up steam last October, when Facebook signaled that there was a slight reduction in youth use of the network, and since then it has become almost a truism among social media professionals and other smart observers. Parents of adolescents have added their experiences into the mix and soon even President Obama was saying that kids “don’t use Facebook anymore.”

But the data don’t support that conclusion. Yes, there has been some reduction in teen use of Facebook, but it’s still the most popular social site for that demographic. That fact is made clear by two new studies.

facebook-forrester-chart

Forrester Research: 75% U.S. Youth Use Facebook

Today, Forrester Research released a report that showed more than 75% U.S. online youth use Facebook at least once a month.

That total, drawn from a survey of 4,517 internet users ages 12 to 17, is twice as many as use Pinterest, Tumblr or Snapchat and more than use Instagram and WhatsApp combined. Furthermore, among those youths who use Facebook, 28% say they use it “all the time,” which also is a better result than any other service. The full $499 report can be purchased here.

Niche: 87% Of Teens Still Use Facebook

Niche, an college and K-12 education review site, found similar results from a survey of 7,000 of its teen-aged users. Namely, 87% use Facebook at least occasionally, a total only surpassed by video giant YouTube (97%). Sixty-one percent of use Facebook daily, including 47% who use it “a few times a day.”

Niche’s study, including more charts like the one below, is available here.

niche

Related Topics: Channel: Social Media Marketing | Facebook | Features & Analysis | Social Media Marketing | Top News

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About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

Connect with the author via: Email | Twitter | Google+



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  • Shauna Carpenter

    The “data don’t support that conclusion”? “Niche, an
    college and K12 education review site”? “Sixty-one percent of use
    Facebook daily”? Great information, but maybe one more read-through before posting? Thanks for the insight, though.

  • GrammarQueen247yo

    *a college :)

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