Users may be able to do more than just ‘like’ something on Facebook in the near future. InsideFacebook reports that Facebook a ‘want’ button plugin has been found inside the Facebook Javascript SDK by developer Tom Waddington of Cut Out + Keep.

The XFBML tagcan be found within the SDK but is not listed publicly. Previous iterations of 3rd party ‘want apps’ have made it possible, but this is the first time found within the actual Facebook environment.

A ‘want’ button could be a major tool for marketers as users could essentially make wish lists that show a different intent than a ‘like.” In addition to simply allowing users to want items, this data could be very beneficial for targeted ads including sales, discount or stocked items in the area.

Waddington was able to get the Facebook Want button to show on his site, but it would error out when clicked:

InsideFacebook did contact Facebook on the issue and was given this response:

“We’re always testing new Platform features, however we have nothing new to announce.”

For more information see InsideFacebook.

Related Topics: Channel: Industry | Facebook | Facebook: Marketing | Social Media Marketing

About The Author: Greg Finn is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn. See more articles by Greg Finn

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