Carmichael Lynch is out with some hilarious new work for Jack Links Jerky which illustrates how feelings of hunger can manifest themselves in strange and amusingly awkward ways. Three ads focus on “Hangry Moments,” those unfortunate moments when your stomach just isn’t getting what it needs and consequentially unleashes its anger.
In the case of these three ads, the anger takes the form of a puma, an eagle and a dog, each of which burst out of their host’s stomachs Alien-style. Except these aliens are friendly. Mostly. As long as their hosts feed them a bit of jerky.
In one ad, a student disrupts a lecture when a puma bursts forth from his stomach. In a second ad, an eagle emerges from a woman’s stomach as she sits on a plane awaiting take off. And in a third ad, a dog emerges from a man’s stomach in the middle of a dry, boring business meeting.
Each of the three ads carry super dry humor that mirrors the brand’s kooky nature. The purpose of the campaign is to urge consumers to “feed their wild side” whenever they start to feel “hangry.” It also attempts to hype the benefits of protein.
“Hangry Moments” will debut online and on cable TV this week on channels such as Comedy Central, ESPN, FX, The Onion, YouTube and more. The new campaign will run alongside the equally awesome “Messin’ with Sasquatch” campaign, also developed by Carmichael Lynch.
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