Watch These Angry Animals Explode Out Of People’s Hungry Stomachs Alien-Style


Carmichael Lynch is out with some hilarious new work for Jack Links Jerky which illustrates how feelings of hunger can manifest themselves in strange and amusingly awkward ways. Three ads focus on “Hangry Moments,” those unfortunate moments when your stomach just isn’t getting what it needs and consequentially unleashes its anger.

In the case of these three ads, the anger takes the form of a puma, an eagle and a dog, each of which burst out of their host’s stomachs Alien-style. Except these aliens are friendly. Mostly. As long as their hosts feed them a bit of jerky.

In one ad, a student disrupts a lecture when a puma bursts forth from his stomach. In a second ad, an eagle emerges from a woman’s stomach as she sits on a plane awaiting take off. And in a third ad, a dog emerges from a man’s stomach in the middle of a dry, boring business meeting.

Each of the three ads carry super dry humor that mirrors the brand’s kooky nature. The purpose of the campaign is to urge consumers to “feed their wild side” whenever they start to feel “hangry.” It also attempts to hype the benefits of protein.

“Hangry Moments” will debut online and on cable TV this week on channels such as Comedy Central, ESPN, FX, The Onion, YouTube and more. The new campaign will run alongside the equally awesome “Messin’ with Sasquatch” campaign, also developed by Carmichael Lynch.

YouTube Preview Image

YouTube Preview Image

YouTube Preview Image

Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.

Related Topics: Channel: Strategy | Creative Of The Day


About The Author: is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • DavidEssex

    The Dog was so the best… hahahaha. weeee!


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!