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[WATCH] Marketing Land Live #20: Amazon Prime Day recap
This week, two special guests join us to discuss what Amazon did better this year to make Prime Day even bigger, and its impact on the e-commerce industry as a whole.
Amazon’s second Prime Day sales event is in the books and this year’s was a commercial and critical success. The company reported its “biggest day ever” for orders, and avoided the #PrimeDayFail problems that plagued it in 2015. What did Amazon do differently this year to encourage consumers to buy more? How did third-party sellers fare? And what does Prime Day mean for the e-commerce industry as a whole?
In this week’s Marketing Land Live, we discuss those questions and more with two special guests: e-commerce experts Scot Wingo, Executive Chairman at ChannelAdvisor, and Ken Cassar, Principal Analyst at Slice Intelligence. Also joining me this week was Marketing Land’s Ginny Marvin.
This episode runs 50 minutes. You can watch the replay below, and be sure to scroll below the video for this week’s Show Notes, with links to the stories we talked about.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.