Everything you need to know about SEO, published jointly with Search Engine Land every Thursday.
The Only Way To Be Successful At SEO: Take A Holistic Approach
Columnist Tony Edward discusses how his company improved its digital marketing efforts by integrating SEO, paid search, social, marketing and public relations.
It’s going to be 2016 soon, and if you still don’t have synergy between SEO and your other marketing channels, you are most likely not going to see solid organic traffic growth.
SEO in this day and age cannot live in its own silo anymore because we now know how much it is impacted, both directly and indirectly, by other marketing channels, such as social media, PR, offline marketing, and even email marketing. Some of these signals include brand mentions, citations, search relevancy, usage data, content and links.
In the past, SEO was just about Keywords, Links, Crawl and Rankings, but this has evolved into much more.
Having synergy between your different marketing channels will not just help SEO, but it also will boost your overall marketing efforts by allowing you to capitalize on all opportunities. It will also allow you to better tailor your marketing efforts toward building a brand that is strong regardless of how any single marketing channel performs.
Luckily, it’s never too late to cultivate a solid relationship between SEO and your other marketing channels. Here is an example of different channels working together.
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