This Wednesday, June 26 at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast that will highlight strategies for effectively combining email and social media marketing.
It’s been proven time and time again that it is cheaper for a company to keep a customer than bring on a new one. In today’s digital marketplace, marketers must know how to effectively combine marketing channels to build customer loyalty.
“E-mail + Social = Profitable Client Retention” will look at three marketing perspectives: agency, brand advertiser and email technology partner. Speakers include Monica Wright, Director of Community at MarketingLand; Kyle Lacy, Senior Manager of Content Marketing &Research at Exact Target, and Mike Corak, SVP of Integrated Digital Strategies at ethology.
Topics will include: why incorporating email and social media efforts are critical for client communication; which email techniques can track and improve brand loyalty, and how brand advertisers use email and social media for successful long-term client retention.
Registration is free at Digital Marketing Depot. Thanks to ethology for sponsoring this webcast.