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Webcast Wednesday: “E-mail+Social = Profitable Client Retention”
This Wednesday, June 26 at 1 PM EDT, our sister site, Digital Marketing
Depot will host a webcast that will highlight strategies for effectively
combining email and social media marketing.
It’s been proven time and time again that it is cheaper for a company to
keep a customer than bring on a new one. In today’s digital marketplace,
marketers must know how to effectively combine marketing channels to build
“E-mail + Social
= Profitable Client Retention” will look at three marketing
perspectives: agency, brand advertiser and email technology partner.
Speakers include Monica Wright, Director of Community at MarketingLand;
Kyle Lacy, Senior Manager of Content Marketing &Research at Exact Target,
and Mike Corak, SVP of Integrated Digital Strategies at ethology.
Topics will include: why incorporating email and social media efforts are
critical for client communication; which email techniques can track and
improve brand loyalty, and how brand advertisers use email and social media
for successful long-term client retention.
Registration is free at Digital Marketing Depot. Thanks to ethology for sponsoring this webcast.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.