Search Marketing Now will host two webcasts this week. On Wednesday, January 25, Jill Whalen of High Rankings and Horst Joepen of Searchmetrics present will present “Measuring Social Media Marketing Success Using Analytics Tools.”

They’ll look at emerging social media analytics methods and some tools available to measure ROI and performance of social media activities.

On Thursday, January 26, John Busby of Marchex and Kirby Winfield of comScore present “How to Successfully Generate Phone Calls through Mobile Advertising.”

The growth in smart phones has opened up huge opportunities for performance-based pay per call advertising campaigns. Learn more about performance-based digital call advertising, and how to verify and measure the quality of these campaigns.

Both webcasts begin at 1 PM EST, last about 45-50 minutes, and are free. Register at Search Marketing Now.

Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.

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About The Author: Claire Schoen is director of Third Door Media's Digital Marketing Depot webcast series. Claire has held senior marketing and operations positions in publishing for nearly thirty years. See more articles by Claire Schoen

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