• http://www.brickmarketing.com/ Nick Stamoulis

    “unlike a hosted website, brands don’t own their presence on Facebook, they only lease it.”

    Something I am constantly warning my clients about! Yes, having a social profile is important but at the end of the day your company website and blog is the only thing you can really control online. Everything else is partially out of your hands.

  • http://www.cortneysellers.com CortneySellers

    I agree!  Social Networks (and any other third-party systems) should be used as additional off ramps from the information super highway to your location. 

  • http://www.facebook.com/jacque.belhida Jacque Belhida

    I agree with you on this “a social network isn’t necessarily the best place to sell things ” sometime people misunderstood or misinterpret the used of social media.

  • http://ciarannorris.co.uk Ciaran

    Assuming your blog isn’t hosted on WordPress or the like!

  • http://www.facebook.com/people/Chris-Elwell/662823497 Chris Elwell

    Agreed with everyone on the thread and….

    Since brands reach only 16% of their fans with with posts, brands don’t “own” the fan relationship either. Begs the question “Why are we investing so much in helping Facebook grow?” Each brand has to answer that question based on its own results.