• http://www.eyewebmaster.com Rosendo A. Cuyasen

    Yes I believe that Smartphone are taking to its place at this time. As web developer we see to it all development that we do will be mobile compatible. Sometimes this is called a responsive website. To some it is not important but to those who knew that mobile is now one of the source of good ranking they prefer to develop a website that are mobile compatible.

  • http://www.touchpointdigital.net/ David Deering

    Another interesting article, Bryson. But a quick question: can Google detect when a site is using responsive design and do they factor that into their mobile search results as well?

  • http://www.brysonmeunier.com/ Bryson Meunier

    Thanks, David. Yes, Google says they can detect when content is responsive. However, these smartphone configuration errors can affect responsive sites as well, particularly since they are generally much slower than dedicated mobile sites and page speed is a ranking factor here. If you focus on providing a good user experience, regardless of your mobile configuration strategy, you should be fine with these recent changes. Google won’t reward you for having a responsive site if it’s slow and doesn’t provide the content searchers are looking for.

  • http://www.touchpointdigital.net/ David Deering

    I see. Makes sense. So what is the page speed that a site should shoot for so that it doesn’t affect mobile rankings in a negative way? Is there a number (besides as fast as possible)?

  • http://www.brysonmeunier.com/ Bryson Meunier

    Google doesn’t say, but the faster the better. Not just for rankings, but for your business. According to Google, if your website doesn’t load in 3 seconds for smartphone users, 47% of users will abandon it, 80% will not come back and 50% will tell their friends to avoid the website. So use 3 seconds as guideline and view Google’s performance checklist for the mobile web video (http://www.youtube.com/watch?v=0UNWi7FA36M) to make your sites as fast as possible.

  • Matt Sun

    Thanks for sharing. Totally agree with you. I also think the importance of webpages for smartphone aka web apps are underestimated. The marketers should get their web apps ready for both mobile users and Google.