• sharithurow

    Great article! I like your “phablet” term.

    I think most business owners need to take all numbers in context. Many people will not complete complex tasks on a smartphone.

  • Andrew

    Thanks Shari! Although I can’t take credit for the “phablet” portmanteau ;-)

    Regarding your second point, I absolutely agree. The impact of these changing preferences in screen size and functionality will vary depending on the given industry and the corresponding needs of the customer base.