Whiskey Maker Turns Cannes-Winning Ad Into Shareable Social Campaign
At the end of last year, New York boutique agency Opperman Weiss created a spectacularly somber ad, The Parting Shot, for Tullamore Dew Irish Whisky which became a 2013 Creativity pick and won a Silver Lion at Cannes. The ad, at first, appears to be a somber send off for a dead friend but, ultimately, turns out to be a celebration of one man’s impending wedding.
To date, the long version of the ad has been viewed 390,000 times and the :30 has been viewed 1.6 million times.
Now, working with We Are Social, the brand has launched a social campaign that encourages people to send their own Parting Shot video which features the four men from the original ad.
On the Tullamore Dew website, visitors can choose from several messages including New Job, Friendship, New Home, Service to Country, Marriage and several others. The videos can then be shared on Facebook, Twitter or via email.
When sharing, people can add the #PartingGlassUS hashtag to their post giving them a chance to win a trip to a VIP Party in September celebrating the opening of Tullamore’s new distillery
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(Some images used under license from Shutterstock.com.)
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