Who’s Winning The Browser Wars? It Depends On Whom You Ask

A couple of recent articles have looked at the current state of browser usage, but they don’t agree on which browser is No. 1 right now.

On Wednesday, Shareaholic — the social media button provider — shared a chart showing browser usage in April across more than 200,000 publisher sites that use its buttons. According to their data, Chrome has a five percent lead over Internet Explorer, with Firefox a very close third.


Shareaholic puts Safari at about 13 percent overall market share — a number that includes iOS traffic. Android browser usage is also on the rise as you can see above.

StatCounter’s Browser Share Statistics

But the numbers were different in a Royal Pingdom report about ten days ago. That report used data from StatCounter during the first three weeks of April, and was based on visits to more than three million websites — a larger data set than the Shareaholic numbers.

I’ll show two of several charts from that article — the first showing the top three browsers across different international geographic areas, and the second showing the aggregate worldwide browser usage.



As you can see, StatCounter’s data differs from Shareaholic in that Internet Explorer remains the most popular browser overall, but Chrome is a close second place and gaining rapidly.

Using StatCounter’s website, we can see browser share trends for the past 12 months — trends that show how Chrome’s steady incline has almost mirrored IE’s steady decline.


What Do Others Say?

There are other sites and measurement services that offer browser usage data, too. Net Market Share, for example, shows Internet Explorer in a much more dominant position in April, with 54 percent browser share among desktop web activity.


Ultimately, while it’s important for marketers to know the global trends regarding browser usage, what matters most is watching the trends for your own websites. On a couple general (i.e., non-tech) sites that I watch, Chrome is a distant fourth while Internet Explorer and Safari battle for the most popular browser. On my own SEO blog, Small Business Search Marketing, Firefox and Chrome are the top two browsers.

So, for the Who’s winning the browser war? question, the answer is — like many answers in the online marketing field — it depends.

Related Topics: Apple: Safari | Channel: Content Marketing | Features & Analysis | Firefox | Google: Chrome | Microsoft: Internet Explorer | Top News


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Squarefishsolutions

    Hi My name is Lisa and I’m a business owner of SquareFish, a BPO Outsourcing and SEO Company in the Philippines. I agree that when it comes to SEO (Search Engine Optimization) Chrome and Firefox are the top browsers. Cheers! – Lisa

  • Squarefishsolutions

    Hi My name is Lisa and I’m a business owner of SquareFish, a BPO Outsourcing and SEO Company in the Philippines. I agree that when it comes to SEO (Search Engine Optimization) Chrome and Firefox are the top browsers. Cheers! – Lisa

  • nikata che

    Whatever, I don’t like IE browser, From my experience, it opens page slowly compared with the chrome, firefox or even Avant browser I used. Maybe it’s just my illusion, but the ubiquitous script errors make me angry, I don’t think I will back to IE any more.

  • http://twitter.com/RonaldogoldCom Linda

    My favorite is Chrome. http://www.ronaldogold.com

  • http://twitter.com/JanetAronica Janet Aronica

    Thanks so much for including Shareaholic’s data in your writeup! Per our data, it’s based on more than 200,000 websites who reach more than 270 million people – it’s a significant data set and we’ll continue to monitor the trend on this data. Gotta say, I’m a Chrome gal myself. :) Thanks again for including us!!

    - Janet from Shareaholic

  • Cardboarded

    I think it is significant how the Internet Explorer market share continues to dwindle. Perhaps it is only a matter of time before Chrome and Firefox command an equal share of the browser market. In particular, the extensions available for Google Chrome make it a popular choice.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!