• http://twitter.com/schachin Kristine Schachinger

    I will be interested to see if your stats actually back up the time on Tumblr because the site I know that did it for the same reasons certainly don’t. Also the demographics for those sites – neither back up the reasons for putting sel or ml on it in my view, but that is just me I am sure you know your audience better than me.

  • http://www.monicawright.com Monica Wright

    Hi Kristine, it’s still to be seen. It does take quite a bit of time, I can attest to that. But it’s one of those opportunities that you just don’t know until you try. I like the way many publishers in this seem to share each others’ content, so it’s an opportunity to broaden the audience, and the brands.

  • http://twitter.com/slueck slueck

    In my experience, tagging is the key to tumblr traffic.

  • http://www.monicawright.com Monica Wright

    Yes, we have definitely discovered that you can’t tag too much on Tumblr.

  • Jelly Jim

    A simplistic question from someone at the ‘fresher’ end of digital marketing, but how do you know that your audience is differentiated enough from other social platforms that you know you’re not just talking to the same people? For example (and it’s only an example!), Pinterest has a similar reach to Tumblr, but how do you know that you’re reaching a viable new audience and not just a margin of, say, 0.5% different people?

  • http://searchengineland.com/ Danny Sullivan

    Jelly, it’s too early for us to say. But what we’ve learned is that people do seem to have their favorite platforms. Even if they’re on both Facebook and Twitter, and thus might see a post twice, not being in both places might make it harder for them to share in their favorite place. Monica can say more, but I don’t think we’ve had any complaints that something might be posted on Facebook, Twitter and Google+, for example. I know personally, I never hear that, and I’m active on multiple platforms. It is, however, not always exactly the same content. There’s some attempt to make sure you’re sharing in the right flavor, if you will, for each place.

  • http://www.luxuryaccommodationsblog.com Luxury Accommodations Blog

    Why Tumblr? Because it is a great blogging platform! We hosted our blog on Tumblr and we don’t regret it, so far we made a lots of friends on Tumblr and it seems that Google indexes all our posts very well.

  • jack hywak

    hi this is nice post

  • http://www.monicawright.com Monica Wright

    Hi Jelly Jim, it’s really too soon to tell. But as Danny mentioned, we haven’t had any complaints or feedback about cross-posting the same stories. People are on different networks at different times, so it provides an opportunity to reach audience where they are at that time.