• http://twitter.com/si1very Chris Silver Smith

    You’ve of course pegged the basic issue — Google’s diverse local services seem uncoordinated and seemed to be deployed willy-nilly: Latitude, Maps, Places, Offers/Shopper and Google+… and, is there still Hotpot, or has that been officially deprecated?!?  They really need to coordinate these services.

    As it currently stands, I think they have a large usership that could be drawn into Latitude to compete on the Leaderboard, but the vast majority of users are ignorant of the service and features.