• http://twitter.com/Bro_ver_16 Jason Brover

    i think it is more of a concern in regards to the content of the mobile site. most go with the more simplistic approach. this in theory, is the right way to go, however, most people tend to strip their content to “work” with mobile. This is far from ideal, as it makes more sense to streamline content. designing for mobile allows you to think about what the most important pieces of your business are.

  • Peter @SparkPage.com

    I’m biased, but I think that’s just Mr. Page going on the defensive and trying to talk down something that’s actually a really big deal.

    When so few advertisers have mobile landing pages, their conversion rates remain low, so the Cost Per Acquisition rises and in turn Google’s CPC on mobile stay way lower than desktop.

    If their advertisers can’t turn mobile visitors to sales, the price for mobile ads won’t rise in the way Google needs it to (as mobile replaces desktop), so this is a big deal for them.

  • Rajesh Magar

    Yes his comment might be affect on developer to think again to start with different version for mobile site or not. But as per my prospective I am agree with Larry Page too.
    Thing is like the way new mobile, tablets product are people getting engaging with are enough potential to display the whole what you are and that even more friendly for user to know you business in that single visit. So in many case it may happens people get confuse for watching different different versions and will opt-out from you site.

  • http://www.brysonmeunier.com/ Bryson Meunier

    I doubt it, honestly, as it’s not the first time that Larry’s made comments of this sort and the mobile advertising team continues to promote the value of mobile content. Google has never been a place that depends on the HIPPO (highest paid person’s opinion) but instead relies on data and testing. No doubt his opinion means a lot at Google but the data that they present to the public shows the value of mobile content.

    It would be nice, though, if Google would stop speaking out of both sides of their mouth on this issue and come down on one side or the other.

    His point about stripped down mobile sites has merit, however. I think as more and more people access the Internet from mobile devices more content providers will make their content adaptive (not necessarily responsive) and provide mobile-specific content when it makes sense. That way the experience is catered to the most common use cases, but all content is accessible regardless of device, should the user require it.

  • Pat Grady

    I think Conversion Rates are low because people checkout on other devices, fix that (NFC), and things will change. And G knows the world is multi-device, keep giving people reasons to be signed into G somehow, to unify the tracking. Then CPC rates will rise.