• http://twitter.com/Webprotech WebPro Technologies

    Thanks Kelsey for sharing the article on 
    reasons online communities fail by Joshua Paul.

    I have been observing the rise and fall of the online communities since early 2000.  I have been a member of some good online communities since quite some time now and I have observed that communities usually start off with a right attitude of sharing and discussing to create a good member base and thereby create some valuable digital asset in the form of UGC But, after sometime when a certain brand building is achieved they become more of customer forums and communities where customers are given more preference and their voice is heard more. That is where the actual downfall starts because all member may not become customers for various global implication reasons and valuable input and UGC gets lost due to the change in attitude of  the community manager or the Company policies.